Our team at Tracy Locke developed a campaign and packaging for Frito Lay Variety Packs in partnership with the release of Jurassic World Rebirth in the summer of 2025. Develop 3 unique and creative packaging designs for the Family Fun, Flavor, and Jurassic mixes that highlight the partnership between Frito and Jurassic during the Jurassic World Rebirth premier timeframe and highlight the chance to win prizes with consumers' purchase of certain products.

Solution: Using the colors associated with each mix as a foundation, we designed 3 unique packaging solutions that heavily layer various Jurassic assets. With each SKU, we determined which dinos would best pair together and fit with the target audience for that SKU. For example, the Family Fun Mix front and side panels include imagery of more friendly-looking dinos, whereas the dinos on the Flavor and Jurassic Mix are increasingly..."fear-inducing." To add more dimension to the packaging, all dinos shown pop out of their environment frames, and even more so on the side panel where the dinos stack on top of surrounding assets.